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"..The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs." -McLuhan, 1964"
DEFINING MEDIUM:
McLuhan uses interchangeably the words medium, media and technology. For McLuhan a medium is "any extension of ourselves", or more broadly, "any new technology".In addition to forms such as newspapers, television and radio, McLuhan includes the light bulb, cars, speech and language in his definition of "media": all of these, as technologies, mediate our communication; their forms or structures affect how we perceive and understand the world around us.
1. Discuss/Define Medium is the Message..
Look at a few examples from your blog entries
2. ADD ANSWERS TO THE FOLLOWING QUESTIONS TO YOUR BLOG ENTRIES IN CLASS:
In what ways do your examples new forms of media change the perceptions of societies? What are the personal and social conquences resulting from the introduction of your examples
2. Photoshop selection techniques. Different selection tools, feather, grow, CUT/PASTE
3. Define web 2.0
ASSIGNMENTS DUE MONDAY:
1. Create a visual composite/collage in photoshop (72ppi) that transitions one of your chosen mediums through "content" and "message".
Post this piece on your blog with a short write-up explaining your work
due monday 1ST - (on monday have at least your .psd file created and your images located--i will explain in class)
~AND~
2. READ The practice of Everyday (Media) Life, 2008 BY LEV MANOVICH, BE READY TO DISCUSS. ON MONDAY FEB. 1ST
