FINAL REVIEW

Today we will have a Q&A session and a little review for the final..
this will most likely NOT last the entire class

REVIEW CHECKLIST:

Marshall McLuhan- medium, content vs. message, global village

read:

The Medium is the Message

Rushkoff: the Persuaders and Digital Nation

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• across-media marketing
• product placement across media

Web 2.0: Define and Explain
user-generated
amateur
democratized media
participatory
collaborative


read:
Social Media and Web 2.0

explain the shift from web 1.0 to web 2.0

what technologies are examples of web2.o, what are some specific examples?

explain the possibilities of the new "web 3.0" : intelligent, ominpresent, recommendation system (give examples)


read:
How Web 3.0 will work

According to Keen, what are some of the downfalls of Web 2.0 and this current trend in media (how is it KILLING our culture?) give examples

read:

The Great Seduction - Andrew Keen

Truth and Lies - Andrew Keen

What are some possible solutions or ways we can resolve the "damage" of web 2.0
Solutions - Andrew Keen

Who are these people?
Kevin Kelly - Mcluhan Reversal
Andrew Keen
Douglas Rushkoff
Larry Sanger
Jimmy Wales
Tim O Riley

BITMAP VS. VECTOR....
PHOTOHOP VS. ILLUSTRATOR...
FILE FORMATS / TYPES

Q: WHEN IS THE FINAL?
A: THE FINAL IS ON mon, MAY10 AT 3:30PM

CLASS CANCELED TODAY

REMEMBER GUYS.. CLASS IS CANCELED TODAY, BECAUSE i'M AT A CONFERENCE IN nyc..

pLEASE MAKE A BLOG POSTING GIVING YOUR ANALYSIS OF KEEN'S "SOLUTIONS" HANDOUT.
IF YOU DON'T HAVE A COPY OF IT, IT IS POSTED IN YOUR "READINGS" SECTION..

WE'LL HAVE A REVIEW FOR THE FINAL ON WED.
THANKS MUCH,,
EMAIL WITH ANY QUESTIONS

tyler.jacobsen1@marist.edu