FINAL REVIEW

Today we will have a Q&A session and a little review for the final..
this will most likely NOT last the entire class

REVIEW CHECKLIST:

Marshall McLuhan- medium, content vs. message, global village

read:

The Medium is the Message

Rushkoff: the Persuaders and Digital Nation

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• across-media marketing
• product placement across media

Web 2.0: Define and Explain
user-generated
amateur
democratized media
participatory
collaborative


read:
Social Media and Web 2.0

explain the shift from web 1.0 to web 2.0

what technologies are examples of web2.o, what are some specific examples?

explain the possibilities of the new "web 3.0" : intelligent, ominpresent, recommendation system (give examples)


read:
How Web 3.0 will work

According to Keen, what are some of the downfalls of Web 2.0 and this current trend in media (how is it KILLING our culture?) give examples

read:

The Great Seduction - Andrew Keen

Truth and Lies - Andrew Keen

What are some possible solutions or ways we can resolve the "damage" of web 2.0
Solutions - Andrew Keen

Who are these people?
Kevin Kelly - Mcluhan Reversal
Andrew Keen
Douglas Rushkoff
Larry Sanger
Jimmy Wales
Tim O Riley

BITMAP VS. VECTOR....
PHOTOHOP VS. ILLUSTRATOR...
FILE FORMATS / TYPES

Q: WHEN IS THE FINAL?
A: THE FINAL IS ON mon, MAY10 AT 3:30PM

CLASS CANCELED TODAY

REMEMBER GUYS.. CLASS IS CANCELED TODAY, BECAUSE i'M AT A CONFERENCE IN nyc..

pLEASE MAKE A BLOG POSTING GIVING YOUR ANALYSIS OF KEEN'S "SOLUTIONS" HANDOUT.
IF YOU DON'T HAVE A COPY OF IT, IT IS POSTED IN YOUR "READINGS" SECTION..

WE'LL HAVE A REVIEW FOR THE FINAL ON WED.
THANKS MUCH,,
EMAIL WITH ANY QUESTIONS

tyler.jacobsen1@marist.edu

Post #2 - Seeking More Resumes for: Deadline: Thursday, April 29 - The Connections Media and Entertainment Expo Will Give 15 Scholarships

-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------


The Connections Media and Entertainment Expo will be held on June 2 and 3, 2010 at Chelsea Studios, 151 West 26th Street, New York, NY 1001.

The expo will include almost 40 panelists/speakers in:  Advertising, Fashion, Film, Television, Recording, Recording Industry, Production, and Magazine Publishing.

If interested in attending this expo, you must be a junior or senior and
you should submit a professional styled resume to Karen Woerdeman by
Thursday, April 29, 2010 at: Karen.Woerdeman@Marist.edu


For more information feel free to go  to  the following website:
www.connectionsnyc.com

augmented reality, data visualization, cymatics..the web a a mirror of our emotions

Today is The last day of class before our FINAL REVIEW (MAY 5th)
***remember i'm going to a confrence on monday so NO class. BUT check the blog (5/3) for your FINAL assignment/blog posting DUE MAY 5th on Keen's "solutions"

FOR today I would like to wrap up with any questions and comments about what we saw last time followed with these little video talks (mainly from TED.com) from various creative technologists and media theorists (nerds!! haha..i mean that in a POSITIVE way!) :)

KEVIN KELLY TELLS TECHNOLOGY'S EPIC STRUGGLE (16:32)
EVAN GRANT MAKING SOUND VISIBLE THROGH CYMATICS (4:37)
Blaise Aguera y Arcas demos new augmented-reality mapping technology from Microsoft (8:14)
Blaise Aguera y Arcas leads a dazzling demo of Photosynth (7:33)
the WEB'S secret stories..jon harris (17:14)
more kevin kelly how technology evolves (19:58)

Kevin Kelly: the next 5000 days of the web

People we have mentioned in regards to our discussions this semester:

Andrew Keen
Douglas Rushkoff
Rachel Dretzin
Larry Sanger
Jimmy Wales
Naomi Klein
Lev Manovich

Kevin Kelly

Kevin Kelly is Senior Maverick at Wired magazine. He co-founded Wired in 1993, and served as its Executive Editor from its inception until 1999. He is currently completing a book for Viking/Penguin publishers called "What Technology Wants," due out in the Fall 2010. He is also editor and publisher of the Cool Tools website, which gets half a million unique visitors per month. From 1984-1990 Kelly was publisher and editor of the Whole Earth Review, a journal of unorthodox technical news. He co-founded the ongoing Hackers' Conference, and was involved with the launch of the WELL, a pioneering online service started in 1985. He authored the best-selling New Rules for the New Economy and the classic book on decentralized emergent systems, Out of Control.

***I would like you to take notes on these videos and please post a blog entry with your analysis...your "take" on the content, historical, and current topics Kelly discusses in these lectures.. Please have this posted by WED 28th

NOTICE: WE ARE NOT GOING TO MEET MONDAY MAY 3RD. I HAVE TO ATTEND A CONFERENCE IN NYC, I WILL GIVE YOU AN ASSIGNMENT THIS UPCOMING WED (involving the reading passed out today "solutions"). THAT WILL BE DUE ON THAT DATE IN LIEU OF CLASS.
THEN WE WILL HAVE A FINAL REVIEW ON WED THE 5TH OF MAY FOR OUR FINAL EXAM THANKS, tyler.jacobsen1@marist.edu

VIDEO: Kevin Kelly on the next 5000 days of the web

VIDEO: Kevin Kelly on what technology wants

SCI FI FUTURE--FROM WEB 2.0 TO WEB 3.0

1. continue discussion of keen's exposé into the consequences of Web 2.0.. discussion questions:

compare WEB 1.0 to Web 2.0
what are some of the buzz words associated with web 2.0?
what are some of keen's examples of the negative aspects of web 2.0?

2. What direction will the web be going? (FROM 2.0 to 3.0 )

discussion..

How do you see this change unfolding?
what is the semantic web?

WATCH VIDEOs
EVOLUTION WEB 1.0, 2.0, 3.0 from dutch thinktank EBN
an introduction to the semantic web

Evolution of scientific thought...
if time permits I will "treat" you guys to my powerpoint on 10 possible hollywood scifi futures

FOR NEXT TIME:
READ HANDOUT ON WEB 3.0 DISCUSS, BY MONDAY THE 26TH CREATE A BLOG POSTING OUTLINING YOUR OWN VISION OF WEB 3.0, THE POSSIBILITIES AND DIRECTION YOU FORSEE THE WEB GOING...

andrew keen and "the truth"

1. DISCUSSION ABOUT FINAL..



2. continue this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

3. then lets watch Keen on the Colbert Report:
http://www.colbertnation.com/the-colbert-report-videos/91639/august-16-2007/andrew-keen

4. finally we will watch "The Truth according to Wikipedia" until about 6:00, ending in some discussion about social media and web 2.0

REVERSE ENGINEERING A LOGO

how to REVERSE ENGINEER A LOGO USING ILLUSTRATOR AND SOME ONLINE TOOLS
what you'll need (remember this is for learning only, not to "pilfer" copy-written logos :) :

a link to the logo in question: http://businessenligne.files.wordpress.com/2009/04/amazon_logo_wb_2328.jpg
http://www.psi.toronto.edu/~inmar/wiml/wiml_images/google_logo.jpg

what the font: http://new.myfonts.com/WhatTheFont/

and Adobe CS4 (mainly photoshop and illustrator)

MORE ANDREW KEEN AND THE CULT OF THE AMATEUR..





1. Pass out "truth and lies - CHAPTER 2" please have read by Mon. 19th


2. We may also continue this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

previous reading http://www.scribd.com/doc/29608344/Keen-1

reverse eng

1. Check on ILLUSTRATOR PROJECTS.. are you ALL FINISHED your Digital ILLUSTRATIONS??

****when saving remember (file->save for web and devices-> click on optimized tab....then choose .jpg or gif and set to high quality)
****then when you upload to your blog, make sure you choose it as "large" as the image size

how to REVERSE ENGINEER A LOGO USING ILLUSTRATOR AND SOME ONLINE TOOLS
what you'll need (remember this is for learning only, not to "pilfer" copy-written logos :) :

a link to the logo in question: http://businessenligne.files.wordpress.com/2009/04/amazon_logo_wb_2328.jpg
http://www.psi.toronto.edu/~inmar/wiml/wiml_images/google_logo.jpg

what the font: http://new.myfonts.com/WhatTheFont/

and Adobe CS4 (mainly photoshop and illustrator)

NEXT: INTRO TO ANDREW KEEN AND THE CULT OF THE AMATEUR..





1. Pass out "the great seduction" please have read by Wed. 14th

2. We will also Possibly watch this---..Andrew Keen, author of The Cult of the Amateur, is interviewed for Brazillian TV, globo.com (links above)

FINALLY I WILL BE OUT OF TOWN MONDAY THE 12TH SO CLASS IS CANCELLED
REPEAT NO CLASS MONDAY APRIL 12TH

Illustrator Workshop

Today You are going to continue working on Your Digital Illustrations, Using Illustrator.

If you are ahead, and already finished, then you can start additional illustration or take your first even further with the addition of filters, layer effects, etc.

I will continue trying to get a chance to meet with each of you to check your progress.

THIS DIGITAL ILLUSTRATION PROJECT IS DUE, POSTED ON YOUR BLOG BEFORE CLASS ON APRIL 7th

DIGI-sration (illustrator project)

1. MORE ILLUSTRATOR TECHNIQUES:

http://medical-records.org/Lesson Downloads/mic.ai

http://medical-records.org/Lesson Downloads/samples.ai

http://medical-records.org/Lesson Downloads/teamcanada.ai

Those files are going to be used to help with the following videos:

Editing tools and commands
ie blob brush, eraser, razor, scissor

Manipulating tools and/or Coloring tools


2. CLASS TIME FOR QUESTIONS AND TO WORK ON YOUR DIGI-STRATION. ;0
i'm going to come around the room between 2:30 and 2:45 and try to speak with everyone about your proposed project tentatively due APRIL 7th that's a week from thursday!
________________________________________________


DIGITAL ILLUSTRATION ASSIGNMENT
Your assignment is Using a combination of what you have learned in Adobe Illustrator and/or Photoshop please create some sort of Visual Component to accompany your Essay Project. This could thought of as (but not limited to) a fictional or new logo design, a narrative illustration, related photographic/textual component of your projects. It may help you to look at magazine articles or blogs that include some sort of imagery accompanying the writing.



some tips!!****
YOU CAN GO AHEAD AN START THIS ILLUSTRATION PLEASE USE THE WEB PRESET IN ILLUSTRATOR.
SAVE WORKS IN PROGRESS AT .AI FILES (ILLUSTRATOR), .PSD FILES (PHOTOSHOP)
SAVE COMPLETED PROJECTS AS .JPGs TO UPLOAD IN BLOG
MAKE A FOLDER FOR YOUR PROJECT ON YOUR FLASH DRIVE, AND SAVE ALL RELATED FILES FOR THE PROJECT IN THAT FOLDER!

ILLUSTRATOR REVIEW - DIGITAL ILLUSTRATION ASSIGNMENT (proposal)

1. Sorry I was sick, I'm going to average in your the ESSAY Portion of your Midterms and POST YOUR MIDTERM GRADES ONLINE / ON YOUR BLOGS BY FRIDAY AT THE LATEST
2. Hi everyone, for today we are going to be using the following files for this Adobe Illustrator Review, please make a folder on you FLASH DRIVE or on youcomputer called "Review" and save the following files in the folder:

http://medical-records.org/Lesson Downloads/mic.ai
http://medical-records.org/Lesson Downloads/samples.ai
http://medical-records.org/Lesson Downloads/teamcanada.ai
Those files are going to be used to help with the following videos:

Pathfinder Commands

pathfinder tutorial

Working with Type

Editing tools and commands

Manipulating tools and/or Coloring tools (depending on time)

3. I would like you to post a proposal for NEXT CLASS

DIGITAL ILLUSTRATION ASSIGNMENT
Your assignment is Using a combination of what you have learned in Adobe Illustrator and/or Photoshop please create some sort of Visual Component to accompany your Essay Project. This could thought of as (but not limited to) a fictional or new logo design, a narrative illustration, related photographic/textual component of your projects. It may help you to look at magazine articles or blogs that include some sort of imagery accompanying the writing.

DUE FOR NEXT CLASS (MON.29TH) PLEASE HAVE THE FOLLOWING QUESTIONS ANSWERED AS A PROPOSAL:

1. Describe what kind of visual component you would like to create to accompany your essay

2. What tools/techniques in Illustrator / Photoshop will you be using?

3. How to you envision your completed digital illustration?


some tips!!****
YOU CAN GO AHEAD AN START THIS ILLUSTRATION PLEASE USE THE WEB PRESET IN ILLUSTRATOR.
SAVE WORKS IN PROGRESS AT .AI FILES (ILLUSTRATOR), .PSD FILES (PHOTOSHOP)
SAVE COMPLETED PROJECTS AS .JPGs TO UPLOAD IN BLOG
MAKE A FOLDER FOR YOUR PROJECT ON YOUR FLASH DRIVE, AND SAVE ALL RELATED FILES FOR THE PROJECT IN THAT FOLDER!

Growing Up Online...las class before Semester Break

1. REMINDER OF UPCOMING DEADLINES:
march 22nd - Essay Portion of your PROJECTS DUE
week of March 22-26
*More Illustrator / Working on the Illustrator portion of your Projects
*Looking at Cult of the Amateur by Keen

****so the rest of the week/weekend, over the break, and next weekend make sure you work on your essays for your projects.
email me with any questions tyler.jacobsen1@marist.edu



2. Today I want to show you another FRONTLINE DOCUMENTARY by Rachel Dretzin and Douglas Rushkoff (co-creators of Digital Nation / the Persuaders).. I think this may help some of you with your chosen essay topics, and defiantly pertains to the ongoing discussion in our class.

In Growing Up Online, FRONTLINE takes viewers inside the very public private worlds that kids are creating online, raising important questions about how the Internet is transforming childhood.

WATCH GROWING UP ONLINE

more illustrator review

1. I will try to comment on all of your PROJECT PROPOSALS thanks for those!

2. Remember the written portion of your projects is due MONDAY MARCH 22ND, the day we get back from the break... so make sure you are aware of that DUE DATE>>

3. now you are all going to have an illustrator portion of your project. This will be some kind of graphical representation of your project, possibly a logo, or a pictorial illustration or photo-illustration / montage. You can think of this as a graphic that would accompany your essay if it was in an online publication or magazine. This portion will vary from project to project, and won't be due until after you turn in the written portion.
I also DON"T want this to effect or change your essay. I WILL HELP YOU COME UP WITH THE illustrator PORTION OF YOUR PROJECT.
I want you to be aware of it, but i don't want you to change your project because of it.

4. MORE ILLUSTRATOR VIDEOS:
WATCH: WORKING WITH IMAGES IN ILLUSTRATOR
PLACING IMAGES
EDIT ORIGINAL
LIVE TRACE

due wed. 10th
****IN CLASS EXERCISE...USE LIVE TRACE TO "VECTORIZE A BITMAP IMAGE IN ILLUSTRATOR", THEN SAVE THAT FOR THE WEB (TURNING IT BACK INTO A BITMAP AND PUT IT ON YOUR BLOG!!!) FOR NEXT CLASS

MIDTERM PROJECTS ----DUE AFTER BREAK

1. Discussion about MIDTERM GRADING...
SPRING BREAK IS 13-21
MIDTERM GRADES ARE DUE THE 16TH..

We are not going to have a WRITTEN MIDTERM but instead you will have your choice of the following 3 projects that will count as a MIDTERM PROJECT:


PROJECT 1 : FUTURE TECHNIQUES OF PERSUASION

RESEARCH AN EXAMPLE OF A FUTURE PRODUCT, BUSINESS, OR SERVICE THAT EITHER IS NOT YET RELEASED OR NOT YET POPULARIZED

to help you out, some future innovations, mediums, and products can be found here:

http://science.discovery.com/videos/pop-sci-videos/

write a 3-5 page esssay on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services. (as found in Douglas Rushkoff's the Persuaders)

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

In your essay include how the following or other new techniques of advertising and marketing could be used to more effectively market these goods or services to us:

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• across-media marketing
• product placement across media

Show how these (and other similar) tactics of persuasion are being used to communicate with consumers today

Think about what types of new communication techniques the future may hold for these marketers.

____________________________________________________________

PROJECT 2: MAKING WIKIPEDIA BETTER

FIND 3 WIKIPEDIA ARTICLES That you feel need updating, additional information, or are displaying incorrect information...

Using your own resources and research, submit and change these these articles.

Follow the progress of your changes on your blog.

-if you choose this project make sure that you save both before and after examples of your chosen articles

___________________________________________________

PROJECT 3 TRANSPARENCY OR INTENTIONAL AMATEURISM

REMEMBER THE FOLLOWING GROUP QUESTIONS YOU ANSWERED IN CLASS?:

1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional prodution values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
   
   
2. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?

CHOOSE ONE OF THESE AS THE TOPIC OF A 3-5 PAGE RESEARCH ESSAY POSTED ON YOUR BLOG.

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

____________________________________________________________

CUSTOM PROJECT MAKE UP YOUR OWN RESEARCH / ESSAY PROJECT INVOLVING WEB 2.0, SOCIAL MEDIA, OR ANY TOPICS COVERED PREVIOUSLY IN CLASS

____________________________________________________________

I AM AM GOING TO LET YOU START TO RESEARCH AND WORK ON YOUR CHOSEN PROJECT TODAY ...

DUE MONDAY THE 8TH - BLOG POSTING DESCRIBING YOUR CHOSEN/ PROPOSED PROJECT.

A look at Adobe Illustrator CS4

1. Bitmatp Vs. Vector Review
   

   Vector-based images generally contain well-defined elements such as curves and shapes of various colors. These elements can either be pure graphics, western alphabets or Asian characters. Each element is defined mathematically by the computer. For example, if a vector-based image contains a red dot, then information such as the location of the circle's center point, the length of its radius, and the color, red, would be the essential information for this image file.

   File names for vector-based images usually consist of extensions such as *.EPS, *.AI

   Vector-based files are more suitable for illustrations that require precise measurements. They are also easily scalable due to their mathematical nature. However, the vector-based file format has its drawbacks as well. It is not good for displaying photo-realistic images such as a photograph because images of this type generally do not contain well-defined shapes and curves.

   Bitmap-based images, on the other hand, do not rely on mathematical formulas to define their various elements. Each bitmap-based image is mapped into a grid. The size of the grid is based on the image's resolution. For example, a bitmap-based image of 1 inch x 1 inch with a 600 dpi resolution would be defined by a grid of 600 x 600 pixels. Hence, a bitmap-based image is like a mosaic of pixels with each pixel holding a specific color value.

   Bitmap-based files are more suitable for photo-realistic images that require complex color variations. They are, however, not easily scalable because each bitmap-based image is mapped to a non-flexible grid. If a bitmap-based image were to be enlarged, it would lose its sharpness. All edges within the image would appear to be jagged.

   File names for bitmap-based images usually consist of extensions such as *.PSD, *.JPG, *GIF, *.TIF, or *.BMP.

   In general, bitmap-based files require more computer memory for file storage than vector-based files. The former contains all information for every single pixel of the image while the latter contains only the defining mathematical formulas for each element within the image.

2. Watch Illustrator Videos in Class:
   
   I. introduction
   2. AI vs. PSD
   3. Paths and Shapes
   4. Selecting Objects and Paths
   5. Fill and Stroke
   
   
3. Select your own photo from the web based on a social media/web 2.0 technology and practice tracing it with the line , brush,pen and any other tools in illustrator
   
   save your result as a .jpg and post on your blog by monday march 1
   
   Adobe Illustrator Tutorials
   
   Drawing with the Shape, Line, and Eraser tools (Video Workshop)
   Drawing with the Pen tool (Video Workshop)
   Drawing with the Pencil tool (Video Workshop)
   Using the Paintbrush tool (Video Workshop)
   Reshaping a path (Adobe TV)
   

Social Media / Web2.0 Group Discussion exercises

for these SOCIAL MEDIA/WEB2.0 exercises please get into groups of 2-3 ...NOW. thanks


Using the information you learned in the Reading: "Social Media and Web 2.0" and The Blog Posting on Transparency in Social Media Please answer the following discussion questions Include any relevant links or media in your blog entries:

1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional prodution values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
   
   
2. Find a news article and write down tags you would use to define what the article is about. Now goto http://delicious.com/ or another tagging site and see how others have tagged it. What did you learn from the differences or similarities in tagging?
   
   
   before answering question #3 please read the Transparency in Social Media Blog Article
   
   
3. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?
   
   The wikipedia article on "Astroturfing" may be of help
   
   

Please post the answers to these questions in detail on all group members blogs... (you can just CUT/PASTE)

Digital_Nation_PART 2

CONTINUE FRONTLINE: Digital Nation: Life on the Virtual Frontier

WATCH: Digital Nation Parts 1, 2, 3, 4

and if there is time:

Friending Boo Radley

1. Due mon. 22nd Blog Posting with ANOTHER analysis of "Digital Nation" so far...continue and conclude your ideas about this program
(video/images optional)

6. FINISH READING "Social Media and Web 2.0" Have read by Monday Feb. 22nd
I posted a PDF of this HERE

***EXTRA CREDIT ASSIGNMENT****

CHECK OUT THESE COMMENTS BY VIEWERS OF DIGITAL NATION, AND FEEL FREE TO JOIN IN THE DISCUSSION.. if make any comments, then create a posting on your blog and link to your commentary..

This_Digital_World_

1. Any Photoshop/Collage questions or issues?

2.Discussion of Terms:
user-generated content
long tail
network as platform
folksonomy
syndication
mass collaboration
computer supported collaboration
social-software
mashups

3.Discussion/questions about "Interacting with an interface
or what happens when you switch on LG Chocolate."

1. what does manovich mean by the "aesthetisation of information tools and interaction"
2. what are aesthetics?
3. what is interaction as theater?
4. Experience Design: What happens when you turn on an LG Chocolate?
   
   
   

4. FRONTLINE: Digital Nation: Life on the Virtual Frontier

Within a single generation, digital media and the World Wide Web have transformed virtually every aspect of modern culture, from the way we learn and work to the ways in which we socialize and even conduct war. But is the technology moving faster than we can adapt to it? And is our 24/7 wired world causing us to lose as much as we've gained?

In Digital Nation: Life on the Virtual Frontier, FRONTLINE presents an in-depth exploration of what it means to be human in a 21st-century digital world. Continuing a line of investigation she began with the 2008 FRONTLINE report Growing Up Online, award-winning producer Rachel Dretzin embarks on a journey to understand the implications of living in a world consumed by technology and the impact that this constant connectivity may have on future generations. "I'm amazed at the things my kids are able to do online, but I'm also a little bit panicked when I realize that no one seems to know where all this technology is taking us, or its long-term effects," says Dretzin.

Joining Dretzin on this journey is commentator Douglas Rushkoff, a leading thinker and writer on the digital revolution -- and one-time evangelist for technology's positive impact. "In the early days of the Internet, it was easy for me to reassure people about what it would mean to bring digital technology into their lives," says Rushkoff, who has authored 10 books on media, technology and culture. "Now I want to know whether or not we are tinkering with something more essential than we realize."

WATCH: Digital Nation Parts 1, 2, 3, 4 (to be continued wed 1oth)

and if there is time:

Friending Boo Radley

English teacher Jenny Johns uses social networking tools to teach classic literature, such as To Kill a Mockingbird.

5. Due Wed. 10th Blog Posting with your analysis of "Digital Nation" so far...remember, this may change! 2-3 paragraphs (video/images optional)

6. Pass out "Social Media and Web 2.0" Have read by Monday Feb. 14th

save for web 2.0

1. Pass out
Interacting with an interface
or what happens when you switch on LG Chocolate.
by Manovich 2007
(read for monday FEB. 7th)

2. questions and terms review web 2.0: in-class: user-generated content, long tail, network as platform, folksonomy, syndication, and mass collaboration, computer supported collaboration, hosted services, web applications, social-software, video-sharing sites, wikis, blogs, mashups, more???

3. PHOTOSHOP WORKSHOP:

1. distinguish between .psd and other bitmap files
2. bitmap vs. vector
3. vector text tool in photohop
4. layering
5. selection methods (magic wand, lasso, marquee, select by color)
6. how to create a transparent background --knocking out a background. example photo
7. SAVE AND OPTIMIZE FOR THE WEB IN PHOTOSHOP
   

DUE MONDAY 7TH
BLOG ENTRY WITH YOUR FINAL BEST QUALITY MCLUHAN MEDIUM IS MESSAGE COLLAGE. EXPORTED OUT OF PHOTOSHOP WITH THE "SAVE FOR WEB OPTION"

HAVE Interacting with an interface
or what happens when you switch on LG Chocolate. READ. AND READY TO DISCUSS.

AND

CREATE A BLOG POSTING BRIEFLY DEFINING/SUMMARIZING THE FOLLOWING TRAITS OR QUALITIES OF THESE WEB 2.0 TERMS:
user-generated content, long tail, network as platform, folksonomy, syndication, and mass collaboration, computer supported collaboration, hosted services, web applications, social-software, video-sharing sites, wikis, blogs, mashups

Conceptual Collage

1. Discussion of Lev Manovich- "The Practice of Media in Everyday Life"

discussion questions:
What does the shift from media to social media mean for the way media functions?
What does this shift mean for the terms we use to discuss and talk about media?

Look at the shift from publishing medium to communication medium.
what new communication situations arise from web 2.0 practices?


2. Photoshop Collage Assignment
watch tutorial in class:
http://www.youtube.com/watch?v=PTyi3Qz5QwA
Questions about tutorial?
General Photoshop Questions?
Questions about Collage Assignment?

3. In class "save for web/optimize" in Photoshop CS4 Workshop

4. In-Class Lab to work on Photoshop Medium is the Message Collages

DUE WED. JAN 3rd:
1. BRING IN YOUR COMPLETED COLLAGE PHOHOTOSHOP DOCUMENT (.PSD ) ON YOUR FLASH DRIVE AND HAVE A SMALLER .JPG VERSION POSTED TO YOUR BLOG AS A NEW BLOG ENTRY BEFORE CLASS Wed. the 3rd

2. STUDY THESE WEB 2.0 / SOCIAL MEDIA terms to discuss in-class: user-generated content, long tail, network as platform, folksonomy, syndication, and mass collaboration

The Practice of Everyday (Media) Life

"..The "message" of any medium or technology is the change of scale or pace or pattern that it introduces into human affairs." -McLuhan, 1964"

DEFINING MEDIUM:
McLuhan uses interchangeably the words medium, media and technology. For McLuhan a medium is "any extension of ourselves", or more broadly, "any new technology".In addition to forms such as newspapers, television and radio, McLuhan includes the light bulb, cars, speech and language in his definition of "media": all of these, as technologies, mediate our communication; their forms or structures affect how we perceive and understand the world around us.

__________________________________________________

1. Discuss/Define Medium is the Message..
Look at a few examples from your blog entries

2. ADD ANSWERS TO THE FOLLOWING QUESTIONS TO YOUR BLOG ENTRIES IN CLASS:

In what ways do your examples new forms of media change the perceptions of societies? What are the personal and social conquences resulting from the introduction of your examples

2. Photoshop selection techniques. Different selection tools, feather, grow, CUT/PASTE

3. Define web 2.0

ASSIGNMENTS DUE MONDAY:
1. Create a visual composite/collage in photoshop (72ppi) that transitions one of your chosen mediums through "content" and "message".
Post this piece on your blog with a short write-up explaining your work
due monday 1ST - (on monday have at least your .psd file created and your images located--i will explain in class)

~AND~

2. READ The practice of Everyday (Media) Life, 2008 BY LEV MANOVICH, BE READY TO DISCUSS. ON MONDAY FEB. 1ST

assignment one / medium/message

TODAY: INTRO TO CS4 / PHOTOSHOP
BASICS OF PIXEL GRAPHICS
TAKE NOTES!!

1. Passout McLuhan packet, be ready to discuss next Thur.
"Understanding Media: Extensions of Man (1964)" -- "Medium is the Message" read by next class

2. Discussion of Interactivity (In New Media)
Examples of Lev Manovich Texts

3. Post in 3 examples of current "mediums", innovations/inventions/breakthroughs in communication technology, along with visual examples of these mediums
Post these examples as a single blog entry by next class.

Day 1

Day 1 Wed Jan 19th, 2010

Set up a Blog on Blog in Class on http://blogspot.com . The URL of your blog can be of your own choosing , but the TITLE must be your FIRST AND LAST NAME. Add the “blog list” gadget to your blog under customize and then add the class blog http://medialit113sp2010.blogspot.com/ to your list. We will cover this in class today.

In order to get credit for your work in this class your blog must be added to this blog hub on the "blog list" NOT AS A FOLLOWER.
IF YOU DON'T SEE YOUR FIRST AND LAST NAME UNDER "STUDENT BLOGS" THEN YOU WILL NOT GET CREDIT FOR YOUR WORK.

for next time mandatory:
get textbook practices of looking
USB flash Drive in computer store / bookstore

optional books:
Understanding Media
Cult of the Amateur