MIDTERM PROJECTS ----DUE AFTER BREAK

1. Discussion about MIDTERM GRADING...
SPRING BREAK IS 13-21
MIDTERM GRADES ARE DUE THE 16TH..

We are not going to have a WRITTEN MIDTERM but instead you will have your choice of the following 3 projects that will count as a MIDTERM PROJECT:


PROJECT 1 : FUTURE TECHNIQUES OF PERSUASION

RESEARCH AN EXAMPLE OF A FUTURE PRODUCT, BUSINESS, OR SERVICE THAT EITHER IS NOT YET RELEASED OR NOT YET POPULARIZED

to help you out, some future innovations, mediums, and products can be found here:

http://science.discovery.com/videos/pop-sci-videos/

write a 3-5 page esssay on the techniques and tactics THAT COULD BE used to by marketers to manufacture desire, appeal to our emotions, and create a branded "culture" and sell to us one of these possible futuristic products or services. (as found in Douglas Rushkoff's the Persuaders)

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/

In your essay include how the following or other new techniques of advertising and marketing could be used to more effectively market these goods or services to us:

• neuromarketing ( psychological )
  
• emotional branding
  
• branding/creating a culture around a brand
  
• narrowcasting
  
• rhetorical marketing
  
• under the radar marketing
  
• across-media marketing
• product placement across media

Show how these (and other similar) tactics of persuasion are being used to communicate with consumers today

Think about what types of new communication techniques the future may hold for these marketers.

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PROJECT 2: MAKING WIKIPEDIA BETTER

FIND 3 WIKIPEDIA ARTICLES That you feel need updating, additional information, or are displaying incorrect information...

Using your own resources and research, submit and change these these articles.

Follow the progress of your changes on your blog.

-if you choose this project make sure that you save both before and after examples of your chosen articles

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PROJECT 3 TRANSPARENCY OR INTENTIONAL AMATEURISM

REMEMBER THE FOLLOWING GROUP QUESTIONS YOU ANSWERED IN CLASS?:

1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional prodution values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
   
   
2. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?

CHOOSE ONE OF THESE AS THE TOPIC OF A 3-5 PAGE RESEARCH ESSAY POSTED ON YOUR BLOG.

***AS A BONUS TRY TO CIRCULATE YOUR WRITING ON ONLINE DISCUSSION FORUMS ON APPROPRIATE TOPICS

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CUSTOM PROJECT MAKE UP YOUR OWN RESEARCH / ESSAY PROJECT INVOLVING WEB 2.0, SOCIAL MEDIA, OR ANY TOPICS COVERED PREVIOUSLY IN CLASS

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I AM AM GOING TO LET YOU START TO RESEARCH AND WORK ON YOUR CHOSEN PROJECT TODAY ...

DUE MONDAY THE 8TH - BLOG POSTING DESCRIBING YOUR CHOSEN/ PROPOSED PROJECT.